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Finalize logos for new sites

Created on Sunday 21 June 2020, 13:19

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  • ID
  • Project
    Metabolism of Cities
  • Status
  • Priority
  • Type
    Design work
  • Assigned to
    Carlos Soto
  • Subscribers
    Carlos Soto
    Carolin Bellstedt

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Hi all,

We have a great set of potential logos -- thanks for this Carlos! Carlos, I just now saw that you already "lightened" them. This looks very good!! From my side feedback:

  • I think Library / Data hub / Podcast / Learning center / Online MFA / Community Hub are all good to go! (note that Aris may have further comments on podcast, but for now let's run with it I'd say)

  • For the "Stocks and flows data hub" -> let's remove "(STAF)" and just have "Data Hub" on one line

  • Can "Multimedia Set" be changed to "Multimedia Library"? Or does that not fit?

  • Could you upload the first few and configure the colors, so that we can see what it looks like? Let me know if you need anything from my side!

NOTE: we can't (yet) upload attachments here, but if you have any new ones perhaps you can upload to GDrive or similar?

Discussion and updates

New task was created

Task was assigned to Carlos Soto

Status change: Open → In Progress

Hi Carlos! I forgot one more point... after the current logos are done, could you also look into a new logo for our seminar series?? The current website is here. However, this site will also be transformed into a project-site, so a logo that is in line with the other ones would be ideal! The name I think should be:

The Metabolism of Cities
Seminar Series

Hey Paul,
I have uploaded most of the logos. But I dont know how to do it with the following projects sites (because the structure of the site looks different and I cannot login as I do on the others:

-The MFA tool
-The Learning Center (which I guess is the Course?)

Great stuff Carlos!! It's looking very neat!

For those two sites, I must still actually set up the sites themselves in the new platform so those two will have to wait a bit, but great to have them ready. It's also nice that the different sites that are related have similar colors, which helps so we don't have a crazy amount of different colors yet still have some variety.

Let's see if people have feedback but I'd say this is really shaping up nicely! Also, let me know if you are able to make that other logo --- doesn't need to be today as the site is still under construction, but it will be nice to have when it goes live as well.

The logos are coming together! Cool :)
Something that I'm not 100% convinced of are the font and the color. If I remember correctly, there was an issue with the font being licensed or something? As for the color, with the logos being entirely white in the community hub for example and without the original circle drawing, we loose all MoC identity, especially as our original logo is nowhere to be found at the top of the page and at the bottom we have the wrong logo atm. Therefore, I'd suggest to reintroduce the orange and/or black, which is quite a strong combination in our current logo or perhaps it only looks so good against a white background, I don't know.

  • We could have the "Metabolism of Cities" part within the logo orange

  • We could have "The Data Hub" part in orange

  • We could have the circle drawing orange

  • We could only have the arrows of the circle drawing orange

  • We could do a combination of any of the above

I'm not settled for any of this and I suggest that we play around with it for a bit, but at the moment it is quite bland and MoC-identity less... :-/

Hey I just read this,
Catching up:
About the font: The font that I used is called 'Trueno', it's royalty-free and it is quite similar to the original logo (hard to notice the differences). So, no font problems there.
About the colours, most logos (in general) have 'all white' and 'all black' versions as basics. So technically, let's say that we are using the MoC's sub-logos in one of the allowed versions, considering the background colours we have here on the website (which is connected to the sort of colour coding by type initially suggested ), so maybe the variations of adding orange to some words or circles might work for the logos to be used on white background we could try that. But I was considering that those logos, when used on white background could have the colour related to the area of the project (If it is data, one of the blues, if it's on community, the red, and so on).

I understand your concern about the identity, but I personally think that the identity is kept from the moment we are actually using both the font and the circled arrows from the original logo, I don't know what the others think but from my point of view that is quite a strong connection already to the original branding.

Those are my thoughts,
Let's wait for more opinions and I'm up for attending the final consensus.

Kim prepared a very nice compilation about branding guidelines, we are also discussing some of the aspects there. Join us.

Status change: In Progress → Completed