Journal of Marketing
Publications
| Title | Type | Author(s) | Year |
|---|---|---|---|
| Consumer contamination: How consumers react to products touched by others | Journal Article | Argo et al. Argo, Jennifer J. and Dahl, Darren W. and Morales, Andrea C. | 2006 |
| Title | Type | Author(s) | Year |
|---|---|---|---|
| Consumer contamination: How consumers react to products touched by others | Journal Article | Argo et al. Argo, Jennifer J. and Dahl, Darren W. and Morales, Andrea C. | 2006 |